The Friday news dump

23 Jul

We suppose if your mind worked a certain way, you’d snicker at that headline.

This is about politics and elected officials that can’t have it both ways.

Sorry, we did it again.

They badger reporters daily to write something about how great they are, and don’t want to talk about something that could be negative.

Politicians 101 is in session.

Every politician will tell you – if there’s bad or unflattering news, bite the bullet and get it out.
All of it.

If you delay you’ll be accused of trying to hide it.

If you don’t admit to everything, the media will just keep digging until it has it all and the story will dribble out for weeks.

They all say it and few follow that rule.

That’s because a person’s first reaction is deny everything.
Never works.

If they do have to put out bad news then it’s traditionally done on a long holiday or a Friday afternoon.

Those in the biz call it the “Friday Dump”.

The theory is everyone is busy making plans for the weekend and a lot of TV news viewers are off painting the town.

It’s the best time to get it out because won’t see the news over the weekend either.

By Monday it’s an old story and the press has moved on to something else.

The best example comes from the TV show “West Wing”.

There was an episode called, “Take out the trash day.”

Donna: What’s take out the trash day?
Josh: Friday.
Donna: I mean, what is it?
Josh: Any stories we have to give the press that we’re not wild about, we give all in a lump on Friday.
Donna: Why do you do it in a lump?
Josh: Instead of one at a time?
Donna: I’d think you’d want to spread them out.
Josh: They’ve got X column inches to fill, right? They’re going to fill them no matter what.
Donna: Yes.
Josh: So if we give them one story, that story’s X column inches.
Donna: And if we give them five stories …
Josh: They’re a fifth the size.
Donna: Why do you do it on Friday?
Josh: Because no one reads the paper on Saturday.
Donna: You guys are real populists, aren’t you?

Now you know.

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