Sitting around the TNT network offices.
Advertising guy: “We need a new campaign. Ratings suck.”
Boss: “Yeah, so what shall we do?”
Advertising guy: “People live dull lives. They need some excitment into their lives and we are the ones to do it. Get them to keep coming back for more.”
Boss: “How are you going to show people they have no drama in their life to get them started? Some press would be nice too.”
Advertising guy: “We’ll work up something.”
Boss: “Ok, go do it.”